Premier League club Liverpool has agreed to a multiyear kit deal with Adidas that is "set to be worth more than" $77.85M a ...

Rutgers athletics is in the market for a new apparel partner. Its biggest stars have shown a clear preference.

Jennifer Ford's Premium Goods and adidas will release a limited-edition PG X CAMPUS ‘00 sneaker to honor Houston car culture.

Premier League club Fulham have signed the top flight's first tequila sponsor, sealing a long-term deal with Tequila Enemigo.

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Lionel Messi leads MLS with 20 goals and 16 assists despite playing in just 56 percent of Inter Miami games this season.

Willow Smith knows how to switch her style up. The "Meet Me At Our Spot" singer, 23, has a new campaign out with Adidas, and for it, she traded her latest go-to curly hairstyle for a long, ...

Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family ...

Wales Bonner and Adidas have revealed their latest assortment of sneakers for Fall/Winter 2024, and they’re all coming up ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

The Boston Celtics, Los Angeles Lakers, and the rest of the NBA will continue to wear Nike as the two sides formally announced a new deal.

Indiana alum Tricia Whitaker emceed the event, featuring performances by the IU Cheerleaders and RedSteppers, adding to the ...