Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

The Reds will return to wearing Adidas kits for the first time in 13 years after agreeing a deal worth in excess of ...

Liverpool expect to receive in excess of £60 million per year when their new shirt deal with Adidas kicks in for the start of ...

Adidas are making big moves and Liverpool will join Manchester United in signing a long-term deal with the sports brand ...

Nike Inc. has officially signed a historic 12-year global partnership agreement that extends its relationship with the NBA, ...

Jaylen Brown called out Nike earlier this year after he wasn't selected to represent USA Basketball at the 2024 Olympics.

Critics say the first sub-2:10 marathon was impossible—and fueled by doping. Our columnist examines the science as he tries ...

Several major companies are appointing industry veterans as CEOs to address investor concerns. Notable appointments include ...

Those of you who are frequent readers of BroBible dot com (we appreciate your patronage!) may know that there are few things I love more than a good ...

This article on retro tech is part of our Vogue Business membership package. To enjoy unlimited access to our weekly ...

The University of Colorado's football team dominates, with quarterback Shedeur Sanders the top NIL earner in the country.

Boston Celtics star Jaylen Brown cited Kobe Bryant as helping to inspire him to launch his "741" performance apparel brand. "A lot of the reason why I ...