Premier League club Liverpool has agreed to a multiyear kit deal with Adidas that is "set to be worth more than" $77.85M a ...

Rutgers athletics is in the market for a new apparel partner. Its biggest stars have shown a clear preference.

Jennifer Ford's Premium Goods and adidas will release a limited-edition PG X CAMPUS ‘00 sneaker to honor Houston car culture.

Adidas Originals has teamed up with global icons Bad Bunny and Lionel Messi for a unique collaboration, honoring their fans ...

Premier League club Fulham have signed the top flight's first tequila sponsor, sealing a long-term deal with Tequila Enemigo.

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

Jesus takes the captain’s armband as he comes in for his fourth start of the season, while Martinelli is also back in the ...

Lionel Messi leads MLS with 20 goals and 16 assists despite playing in just 56 percent of Inter Miami games this season.

Boston Celtics star Jaylen Brown cited Kobe Bryant as helping to inspire him to launch his "741" performance apparel brand. "A lot of the reason why I ...

Willow Smith knows how to switch her style up. The "Meet Me At Our Spot" singer, 23, has a new campaign out with Adidas, and for it, she traded her latest go-to curly hairstyle for a long, ...

Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family ...

In 2023, adidas officially launched its Black Friday sale at the start of Cyber Week. If it follows the same roadmap this ...