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Nike signs long-term extension with NBA and WNBA
Nike to remain NBA’s exclusive uniform, apparel provider on new 12-year contract extension
Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel provider, along with the WNBA and the G League, the company told The Athletic. The NBA and Nike finalized the deal this summer.
Nike signs 12-year partnership extension with NBA, WNBA and G League
Nike will continue to design and manufacture NBA, WNBA and G League uniforms and on-court apparel through 2037.
Nike and NBA Sign 12-Year Extension on Uniform Deal
Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion. The upcoming NBA season, which begins Tuesday night, marks the last season under the original deal.
Tim Cook, Nike
Apple CEO Tim Cook continues to kick it with Nike almost 20 years later
Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through some stormy weather.
Meet Tim Cook, Nike consigliere
Tim Cook followed Steve Jobs’ now legendary return, and Apple’s doing better than anyone dreamed. Parag Agrawal followed Jack Dorsey’s second tour at the company formerly known as Twitter, only to be digitally defenestrated by Elon Musk.
3 things Apple's Tim Cook learned from working with Steve Jobs
Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.
New York Liberty storm back vs Lynx
Nike Found Perfect Way to Celebrate New York Liberty's WNBA Title With Cool Video
The New York Liberty won their first WNBA title Sunday night, and Nike was quick to celebrate it. After the Liberty beat the Minnesota Lynx, 67-62, in overtime of Game 5 of the WNBA finals, Nike published the following video on its X (formerly Twitter) account. That's some really good work.
New York Liberty storm back vs. Lynx after rough start, win first WNBA title
After trailing by as much as 12 and shooting a dismal 28.6% in the first half, the Liberty came back to beat the Minnesota Lynx 67-62 in overtime.
WNBA champion New York Liberty open as 2025 title favorites
The Liberty opened as +200 favorites to win the 2025 WNBA Finals, according to ESPN BET odds. They improved from second on last year's odds board, where they were also +200 at open, but +245 prior to the start of the 2024 season.
3h
on MSN
3 Reasons to Buy Nike Stock Like There's No Tomorrow
When Nike (NYSE: NKE) reported its fiscal 2025 first quarter financials on Oct. 1, the market wasn't pleased. The apparel and ...
16h
Nike's new CEO talks 12-year deal with NBA, WNBA as the sports giant attempts a turnaround
On Monday afternoon, the shoe giant announced a 12-season extension of its partnership with the two leagues, making Nike the ...
18h
Is UGC The Answer To Your Content Strategy? It Is For Nike And Dove
Dove & Nike’s 2024 Super Bowl campaign, Hard Knocks, landed critical and social support by focusing on girls' real challenges ...
2h
on MSN
Best women's golf apparel for fall 2024 from brands like Nike, Lululemon and more
Ladies, fall is well underway, but there's still time to update your wardrobe with new golf apparel that's perfect for this ...
4d
New Nike boss could consider becoming Big Sneaker
Nike boss Elliott Hill might want to lace up his deal boots. The incoming chief executive took the top seat at the $126 ...
MLive
2d
Former Nike HR director hired to advance equity at Grand Valley State
Grand Valley State University recently announced the appointment of Robert Shorty, who will receive a starting salary of $280 ...
1h
Video: Celtics' Jaylen Brown Says He Won't Join Nike to Increase USA Olympic Chances
Despite being passed over for Team USA at the 2024 Summer Olympics, Boston Celtics star Jaylen Brown isn't going to become a member of the Nike family ...
6h
Nike Taps Paris Saint-Germain for Collaborative Air Max Plus Drift Pack
Paris Saint-Germain (PSG) has launched its latest collaboration with Nike, introducing two stunning variations of the Air Max ...
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